According to Google, 47% of people who find a restaurant in a mobile search result will call to make a reservation if it’s a simple click-to-call. (http://searchenginewatch.com/article/2296626/Google-70-of-Mobile-Searchers-Call-a-Business-Directly-From-Search-Results-Study)
Restaurant owners and patrons alike know the value of a reservation. For the owner and general manager, it means expected covers and revenue for a busy Friday or Saturday night. For customers, it means no waiting.
Knowing how customers are searching online for restaurants, and knowing what they want once they find your site, can significantly increase the number of reservations, both through tools like OpenTable and physical phone calls.
Now, you might be thinking that word-of-mouth and referrals are good enough for your business, but what about your next-door neighbor that has a site that’s easy to find and a restaurant that’s easy to call?
65% of people that search for a business on their mobile phones were “driven by a need for information on the go” (http://searchenginewatch.com/article/2339085/80-of-Local-Searches-on-Mobile-Phones-Convert-Study). That could mean a quick phone call to find out if your restaurant is open, or a search to see happy hour specials that your competition might not be posting. Whatever the reason for the search, people are on their phones all the time looking for information about all kinds of different restaurants.
Why not make sure your restaurant not only shows up, but looks good and makes it easy for people to find the information they’re looking for?
If you’re interested in making sure your website is setup and optimized to the way people are searching, email or call us today to find out how we can help get your restaurant’s website up and running.